How Malaysia Can Lead the Next F&B Wave: Insights from FutureFWD 2025
As Southeast Asia’s food and beverage sector grapples with rising costs, labour shortages, and shifting consumer behaviour, Malaysia stands at a turning point. The country’s rich culinary heritage, growing urban affluence, and increasingly sophisticated diners give it the potential to lead rather than follow. FutureFWD 2025, taking place on 25 September at EQ Kuala Lumpur, is a new industry forum organised by Informa Markets and delivered by Saladplate, created to explore how operators can build businesses that are not only future-proof but future-defining. Bringing together leading voices from across Asia’s F&B and hospitality sectors, the one-day programme focuses on strategies shaped by local relevance, operational agility, and cultural precision. Continue reading