[PRESS RELEASE]
Unravelling the complexity and revealing the foundational guiding principles of the House of Rémy Martin.
Since 1724, the House of Rémy Martin has been delighting drinkers with its majestic way of creating exceptional Fine Champagne Cognac. The success stems from the use of exclusive grapes from the most sought after vineyards of Grand and Petite Champagne – the two best growing areas of the Cognac region – and great care by the Cellar Master.
Up to this time, Rémy Martin has been loyal to the distilling traditions by remaining committed to classical methods. The average ageing process for a Rémy Martin cognac is around 10 to 37 years, as compared to the average standard of six years. This gives Rémy Martin a leading edge in aroma, colour and flavour profile.
It was in 1981 that legendary Cellar Master, André Giraud decided he wanted to pay tribute to the three-century-long union. The result was Rémy Martin XO, an extra-old cognac with a captivating explosion of fragrances. The XO embodies the wide spectrum of aromas of late summer fruits, combined with rich floral notes of white flowers such as Jasmine. The perfect expression of Fine Champagne opulence on the palate with mature flavors of juicy plums and candied oranges, woody tobacco plus hints of hazelnuts and cinnamon. Velvety, rich and lingering.
To recognize the award winning cognac and its foundations, Rémy Martin, hosted an innovative, multi-sensory and interactive tasting experience “Opulence Revealed” at Sitka Restaurant, Damansara Heights. The evening saw an immersive experience that brings to life the intrinsic story of Rémy Martin and XO in an accessible and interactive way.
An opulent spread of ingredients, representing the complex taste and aromas of Rémy Martin XO was revealed. Guests were directed by International Brand Ambassador from Cognac, Gan Chian Mei, to savour the goodness of the golden spirit alongside fragrant fruits such as grapes and pear, iris and jasmine flowers, walnuts and hazelnuts, dried apricots and figs, and spices featuring cinnamon, chocolates, cheeses, dried saffron, and stem ginger, highlighting the exquisite and sophisticated flavours of XO.
The experience reveals the foundational guiding principles of the brand and establishes a detailed understanding of what sets Rémy Martin apart from any other cognac houses, culminating with the Rémy Martin XO, a full aromatic complex blend of up to 400 different eaux-de-vie.
“Opulence Revealed is a new disruptive brand educational tool specifically created by breaking the codes of category training and engaging. Our goal is to inspire a new generation of cognac enthusiasts through education, engagement, and personal discovery,” — Gan Chian Mei, International Brand Ambassador of Cognac.
Designed to stimulate the senses, the Opulence Revealed experience allowed guests to discover a deeper understanding and appreciation of the finer points of Rémy Martin XO cognac through an exploration of textures, flavours and aromas. Once savoured, one glass is never enough.
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| PHOTOGRAPHY BY: MADHAT | WEBSITE: MARTELL COGNAC |