The Social: We’re Endangered Too

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The Social Group has recently taken a new initiative to bring awareness to help conservation, in which their latest campaign coincides with 3 the crafting of non-alcoholic cocktails, aptly named Save Our Trees, Save Our Bees and Save Our Seas, all with the theme of bringing awareness to how climate change has affected the planet and how we can do our part to reduce waste.

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We’re Endangered Too

This campaign is done in collaboration with the Lost Food Project and the Free Tree Society, the former being the largest food bank that rescues food from being thrown away and the latter being a society that promotes planting trees to reverse the impact of climate change. This campaign uses trigona honey in all its drinks, which honey comes from the Kelutut bee, a stingless bee endemic to Malaysia.

“Climate change is one of the most urgent crises facing the world today and we’re taking baby steps to do our bit for the planet in any small way we can like managing our food waste with our partner Eco Foodsoft to convert food waste to compost using black soldier flies and African night crawlers, which is then used for animal feed and for planting trees.” — Mei-Li Tan, Co-Founder of The Social Group.

Save The Trees | The Social We're Endangered Too | Food For Thought

Save Our Trees

Pandan juice, caramel syrup, condensed milk, yoghurt, trigona honey.

The Save Our Trees tasted like a dessert in a cup, and is perfect if you’ve ever had a kuih seri muka. With the flavours of pandan and creaminess coming from the condensed milk and yoghurt, its reminiscent of one of our favourite local delicacies.

Save The Bees | The Social We're Endangered Too | Food For Thought

Save Our Bees

Passionfruit syrup, yellow capsicum juice, lemon juice, butterfly pea flower, tonic, Trigona honey.

The Save The Bees is recommended for those looking for something on the sweet and zesty side. The passionfruit comes through quite easily, and the drink is meant to mimic the colour of a bee.

Save The Seas | The Social We're Endangered Too | Food For Thought

Save Our Seas

Ginger mint tea, mint syrup, lemongrass, Trigona honey, butterfly pea flower.

Of the 3 mocktails, this one is probably the least sweet, with a deeper and spicy flavour coming from the ginger mint tea.

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The Lost Food Project

The Lost Food Project is a food bank in Malaysia that rescues quality, nutritious surplus food that would otherwise be thrown away. They redistribute thesefood to those in need regardless of religion, gender, age, disability or ethnic group. The Lost Food Project is committed to reducing the amount of food and other products unnecessarily sent to landfill. The charity currently prevents a weekly average of 19 tonnes of greenhouse gases from entering the atmosphere by diverting food waste. In 3 years since launching, The Lost Food Project has been able to rescue enough surplus food to give over 3 million meals to people in need.

Baida Hercus of Free Tree Society | The Social We're Endangered Too | Food For Thought

The Free Tree Society

Free Tree Society Kuala Lumpur is an environmental organisation that spreads the environmental stewardship message through giving away trees for free to green our Earth. Since 2013, we have given away over 34,450 plants to homeowners, schools, marginalised groups, community gardens and wildlife habitats to proliferate planting, to encourage biodiversity and to promote a love of nature.

“The compost generated from the ‘We’re Endangered Too’ initiative will go into the planting of trees, towards the mitigation of climate change through carbon sequestration. Every restaurant that composts and re-distributes excess food means a reduction in the amount of waste going into landfills, which are significant contributors of greenhouse gases. We’re happy to see The Social Group leading the way on this.” — Baida Hercus, president of Free Tree Society Kuala Lumpur.

The ‘We’re Endangered Too’ drinks will be priced at RM15++ per drink and will make their debut at the KL Eco Film Festival on 12 October 2019. The menu will also be available at The Social Publika and Lisette’s Café & Bakery in Bangsar and Subang.

For our previous articles, see The Social Group.


Lisette’s Café & Bakery
GK-09, Ground Floor,
Empire Subang Gallery,
Jalan SS 16/1,
SS 16,
47500 Subang Jaya,
Selangor
+603 8602 1219
Directions to Lisette’s Subang
Lisette’s Café & Bakery
8, Jalan Kemuja,
Bangsar,
59000 Kuala Lumpur
+603 2201 7772
Directions to Lisette’s Bangsar

The Social Publika
No 31 & 32 Level G2,
Block C5, Publika,
Solaris Dutamas,
Jalan Dutamas 1,
50480 Kuala Lumpur
+603 6207 9225
Directions to The Social Publika

| PHOTOGRAPHY BY: THE SOCIAL GROUP | WEBSITE: THE SOCIAL GROUP |

Nicholas Ng

Nicholas Ng is a restaurant critic, travelogue and opinion columnist which is curated on Food For Thought. He has been a freelance writer for 10 years and has previously worked as a lawyer. He currently is the Principal Counsultant of A Thoughtfull Consultancy.

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