TOMS Virtual Giving Trip

TOMS Virtual Giving Trip - TOMS - Food For Thought

“Never criticise a man until you have walked a mile in his moccasins.”
— American Indian Proverb.

Owning a pair of TOMS shoes has become an iconic statement with their minimalist and rustic look, but little is known behind the brand and what they stand for. Not only are they fashionable, they are charitable and exciting, and this can be seen through their latest effort through their TOMS x Samsung #ExperienceGiving campaign. Unlike most conglomerates, they seek to essentially pay it forward by giving back to the community.

Blake Mycoskie - TOMS - Food For Thought

TOMS was founded by American traveller Blake Mycoskie during his travels to Argentina when he realised that they did not have any shoes to protect their feet. This birthed his One for One business model where for each and every pair of TOMS purchased, the company would match it to a child in need. This led to the formation of TOMS Eyewear which a portion of money made were channelled to restoring sight of those in need. TOMS Roasting Co. provides for safe water and TOMS Bag Collection helps mothers in need through birth kits.

Virtual Reality Snapshot - TOMS - Food For Thought

Through the TOMS Giving Trip, you will be able to further understand their One for One shoe giving model and how they collaborate with Giving Partners. Through this process, you will be able to take part in the experience of visiting these impoverished communities to get a better understanding of these people in need. With over 100 partners, the TOMS Giving Partner program is their non-profit and humanitarian initiative which seeks to distribute shoes, provide sight-saving treatments, safe water services and support safe births in the most impactful way. They have helped give over 45 million pairs of new shoes, helped restore sight to over 325,000 people and helped provide over 175,000 weeks of safe water.

Giving Trip Peru - TOMS - Food For Thought

They scrutinise and plan well with their Giving Partners in determining how they can add the most value to each community. Their top global partners currently include Children International, USA for UNHCR, U.S. Fund for UNICEF, Save the Children, CARE International, Boys & Girls Club and Red Cross. And we’re honoured that they are part of their community.

Liyana Fizi - TOMS - Food For Thought

Now, in collaboration with Vrse and director Jon Watts they created a 4-minute documentary titled Experience the TOMS Virtual Giving Trip which takes you on a journey one a real Giving Trip to Peru with Giving partner Coprodeli. This is where it gets exciting. They have created a 360-degree experience which you can view on YouTube, and if you have a Samsung virtual reality unit and headphones, experience it in 360. However, if you don’t you can still check it out at any of their outlets, and if you’re in Kuala Lumpur, the store at Midvalley has a unit.

Giving Trip Jip - TOMS - Food For Thought

What is great is that they are the first fashion label company in Malaysia to create such a campaign, knowing the impact that technology has on a younger audience, making it much more palatable and exciting. The virtual reality experience takes you into the shoes of the people on site, from being in a helicopter to driving around in a jeep. While wearing the virtual reality unit, you are able to immerse yourself in the experience, where you can literally walk a mile in someone’s shoes.

PHOTOGRAPHY BY: TOMS MALAYSIA | WEBSITE: TOMS | FACEBOOK: TOMS MALAYSIA

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Nicholas Ng

Nicholas Ng is a restaurant critic, travelogue and opinion columnist which is curated on Food For Thought. He has been a freelance writer for 10 years and has previously worked as a lawyer. He currently is the Managing Director of Black Wolf Digital, a digital marketing agency.

20 Comments

  1. Oh Wow! This is a great article. I like how your articles are not just about restaurant reviews and hotels. Keep up the good work!

    • Haha. Thanks Sarita. Yeah, I like covering these issues as well when I can. I’ve always liked gadgets so… 🙂

  2. Really into this type of technology. At least its helping those in need! Great post Nic!

    • Haha. Who knows, in the future maybe. I was just covering this just cause it was a good cause. 😀 Trying to do my part. 🙂

  3. Great post! Nice to know that they are conducting more initiatives over there in Malaysia. 🙂

  4. I’ve heard of the TOMS brand, of course, but didn’t know about their one-for-one policy. Obviously, this post is going to make me check them out the next time I am in KL.

  5. It is always great to see the corporates give back as they can do so much more than the individual, regardless of their reason for giving.
    Good job.

  6. I saw Toms… I wanted one.. but it is a little pricey me thinks… I stick to Wakai for now.. LOL

  7. I have a pair of Toms and it is very comfortable. And it is great that they are giving back. More good samaritans please!

  8. The 360-degree experience is awesome!
    I don’t know how they make it, but i just so into the video!

  9. I know about TOMs shoes from my friend, I feel touch on what they have done for those who have need.

  10. Yeaaaaaaaa awesome journey you have, I hope all of them can go through better life.

  11. TOMS shoes are really comfortable and glad that they have such meaningful campaign.

  12. Tom has a kind heart. I love how he contribute to society. Thanks for sharing this meaningful article.

  13. Toms shoes are actually amazing, not just for the design but for the cause of what they do. i love the story a lot.

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